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Standard Army re-groups for all out war

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From: Justin Kosman

August 15, 2007

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From Rick Moliterno (Actually most likely Jessica wrote it because there aren't as many exclamation points in this press release)We are happy to announce the future opening of Standard Byke Manufacturing Inc. This will be an expansion of Standard Byke Company. After 15 successful years as a high quality and innovative BMX company- we have decided to expand into manufacturing our own goods. In the name of customer service, supply, warranty, and product development we have decided to build everything, ourselves, in house.We are motivated to make this move to improve on some weaknesses that have
developed over the past 5 years. When we set out 15 years ago to build
better bikes, we planned on making the best possible product as demanded by
riders that want the best. We have fulfilled this for 15 years. We plan to
improve our customer service and supply by stocking the products we make.
What rider or shop wants to wait 8 weeks for a frame? We plan to improve on
our warranty process. We don¹t think a rider should wait several weeks while
their claim is "looked at". We will aggressively pursue new product
development. We feel riding demands are constantly changing and our products
should progress along with those needs.

This is a truly exciting time for all of us here at Standard. We are excited
to fine-tune our company to match the vision for the future we all share.
Look for a better, stronger, and faster Standard beginning late this fall!

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